Marketing ideas that will Remain Relevant to Travelers During the COVID-19 Pandemic Period
The COVID-19 pandemic has brought a lot of change in the hospitality industry especially because people now have minimal movements. As much as countries go into lockdowns and the authorities open up the countries, a lot of people are hesitant towards traveling. It is the exposure and mixing up of people that heightens the pandemic so people now feel safe with remaining at home and going out only when necessary.
When it comes to work, people have resulted in working on online spaces. It is video conferencing platforms such as google meet, zoom, and skype and that have helped work to continually be done. People from all over the world can easily work with each other. Technology is not that new but in the wake of the COVID-19 pandemic, people resulted into being more tech-savvy.
This mode of working via the online spaces has made work easier and consequently led people into saving money that they would have used traveling from one place to another just to have something done. Schools, colleges, and universities have also resulted in training their pupils and students via video conferencing platforms.
However as much as technology has made our lives easier, COVID -19 has led to the deterioration of some industries such as the hospitality industry. The coronavirus pandemic has resulted in making hotels and traveling agencies closing down especially because the socialization of people was discouraged. However, hotels have continued with business with takeaway, and house delivery services now been allowed.
When it comes to traveling, very few people are now not traveling into other countries. Local tourists have however been seeing traveling to beautiful sceneries but not as much as before the COVID-19 outbreak.
3 Marketing ideas that will Remain Relevant to Travelers During the COVID-19 Pandemic Period
The hospitality industry could however be revived by marketing what different hotels and beautiful sceneries have to offer. This article will highlight three marketing ideas that will remain relevant to travelers during the COVID -19 pandemic period.
Emphasis on SEO and Content Marketing
A lot of people spend a lot of their time online during the COVID-19 pandemic period. This is because the online space is where they get to deliver their work projects, reports, attend classes, do their assignments, and even attend different kinds of training. Everything is now done with a touch of a button. All that one is required to have is a smartphone, laptop, and internet connectivity.
It is then important that the hospitality industry takes advantage of this period by engaging different marketing ideas. Now that a lot more people spend most of their time online, be it young or old, people will get to know more about komodo diving getaway places, animal orphanages, hotel services, and beautiful sceneries via the internet.
The hotel industry should hence result into using the Search Engine Optimization (SEO) marketing and content marketing strategies. Through this, people will easily get to know of getaway places, animal orphanages, hotel services, and beautiful sceneries just by searching the internet.
Give more Offers and Services to prospective travelers
Offers also entice people to try out things. Just imagine giving a subsidized offer of a weekend getaway or a seasoned event lunch or dinner that would give you a greater position in poaching for clients as opposed to your competitors. This is what people long to see as long as the hotel’s services are quality and the best of the best.
Revamp technology use in hotels, animal orphanages, and beautiful sceneries
Another thing that the hospitality team could use as a marketing idea is to revamp their technology use. This could be implemented in hotels, animal orphanages, and beautiful sceneries.
In this day and age of COVID-19, social distancing and the avoidance of touch should be enhanced. The hospitality industry could enhance this by putting up automatic hand soap dispensers, hand sanitizers, and water taps that run water just by sensing someone’s hands.
The other thing the hospitality industry could put in as a marketing idea is the installation of lighting sensors in that the lights go on and off when they sense someone. Such lighting sensors would be installed in places people frequent such as washrooms and common corridors. With these sensors, the frequent touching of switches would be done away with, and hence keeping of hands clean would consequently be enhanced.
The drive to businesses is to make a profit. Despite the disruption of business in the hospitality industry by the COVID-19 pandemic, the business has to continue. The use of marketing ideas that will remain relevant to travelers should be used up by the hospitality team to continually make a profit and compete effectively in the industry.